Se você já se deparou com CAPTCHAs na internet e se perguntou “O que é CAPTCHA?”, saiba que essas ferramentas de segurança aparentemente simples têm um impacto muito maior do que imaginamos. Um estudo recente de 2023 realizado pela Universidade da Califórnia, Irvine, revela uma perspectiva surpreendente sobre a utilização do reCAPTCHA, uma das versões mais populares de CAPTCHA. Ao invés de apenas impedir bots e proteger websites, os CAPTCHAs, especialmente o reCAPTCHA, se tornaram uma poderosa ferramenta para a coleta de dados e geração de lucros para o Google, totalizando quase $1 trilhão ao longo dos últimos anos.
O que é CAPTCHA e Como Funciona?
CAPTCHA, sigla para “Completely Automated Public Turing test to tell Computers and Humans Apart”, é um sistema criado para distinguir entre usuários humanos e bots. O reCAPTCHA, a versão mais comum, foi adquirido pelo Google em 2009 e tem sido amplamente utilizado para verificar se uma interação na web é realizada por um ser humano ou por um bot. Inicialmente, os CAPTCHAs foram desenvolvidos para prevenir fraudes, como a criação automatizada de contas ou envio de spam, mas, conforme o estudo revela, essa ferramenta agora desempenha um papel maior: gerar lucro.
O Impacto de “O que é CAPTCHA” no Tempo dos Usuários
O estudo de 2023 revelou que, entre 2010 e 2023, usuários ao redor do mundo gastaram 819 milhões de horas resolvendo CAPTCHAs. Se levarmos em conta o custo desse tempo, isso representa $6,1 bilhões de produtividade perdida, considerando o valor da hora de trabalho no salário mínimo dos EUA. No entanto, ao realizar essas tarefas aparentemente simples, os usuários também estavam contribuindo com dados valiosos que ajudaram o Google a gerar quase $1 trilhão.
O que é CAPTCHA? Uma Ferramenta de Coleta de Dados
O estudo de 2023 revelou que, entre 2010 e 2023, usuários ao redor do mundo gastaram 819 milhões de horas resolvendo CAPTCHAs. Se levarmos em conta o custo desse tempo, isso representa $6,1 bilhões de produtividade perdida, considerando o valor da hora de trabalho no salário mínimo dos EUA. No entanto, ao realizar essas tarefas aparentemente simples, os usuários também estavam contribuindo com dados valiosos que ajudaram o Google a gerar quase $1 trilhão.
Google Maps Comemora 20 Anos e mudou a forma como nos locomovemos
A Evolução dos CAPTCHAs: Eficácia Contra Bots
Uma das conclusões mais interessantes do estudo é que os bots se tornaram mais rápidos e mais precisos do que os humanos na resolução dos CAPTCHAs. Isso coloca em dúvida a eficácia do reCAPTCHA em seu propósito original de impedir fraudes automatizadas. O estudo sugere que, à medida que os bots se tornam mais sofisticados, as CAPTCHAs se tornam menos eficazes em suas funções de segurança, enquanto aumentam ainda mais o lucro do Google.
Lucros Ocultos: O Google e o ReCAPTCHA
O estudo também revelou o valor financeiro significativo que o Google gera com o reCAPTCHA. Estima-se que o banco de dados gerado pelo reCAPTCHA tenha um valor entre $8,75 bilhões e $32,3 bilhões devido à quantidade de dados coletados com as interações dos usuários. Além disso, os cookies de rastreamento criados através dos CAPTCHAs geraram um valor estimado de $888 bilhões, evidenciando que o reCAPTCHA se tornou uma enorme fonte de lucro para o Google.
Como o YouTube Ganha Dinheiro: $10 Bilhões de faturamento em 3 meses
Alternativas ao ReCAPTCHA: O que é CAPTCHA e o Futuro da Segurança
Dado o impacto negativo sobre a privacidade dos usuários, a ineficácia crescente contra bots e o lucro significativo gerado, a questão “O que é CAPTCHA?” agora está sendo repensada. Muitos especialistas sugerem que alternativas ao reCAPTCHA, que não dependam da coleta de dados para fins lucrativos, poderiam ser a chave para melhorar a segurança online sem comprometer a privacidade dos usuários.
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[…] O que é CAPTCHA? Estudo revela que CAPTCHAs geraram quase $1 trilhão para o Google, fazendo usuár… […]
[…] O que é CAPTCHA? Estudo revela que CAPTCHAs geraram quase $1 trilhão para o Google, fazendo usuários gastar bilhões de horas. https://oholofote.com.br/o-que-e-captcha-impactos-lucros/ […]